The Blacklight – Aurovine. The debut album from West Yorkshire & Manchester band the Blacklight. Intrinsically northern in attitude and ambition, the Blacklight capture a vibrancy and energy reminiscent of some of the great musical giants of the north of England. From the laugh out loud funny ‘Older Women’ to the pop-emotional intensity of ‘Tooley’s Tune’, written for the death of a teenage friend in a tragic hit and run accident, from the angry rant of ‘Twisted Animation’ to the chilled and easy style of ‘Smoke Rings’ and ‘Summerblime’, the sheer scope of this debut album makes it an unusual one, and the originality of the songwriting gives it a style all of its own.
As part of our ongoing development programme we have announced new features this week.
We’re delighted to release our music player widgets ahead of schedule. Many of our competitors who have been around a lot longer than us still don’t offer this feature. Our artists have reached out to us and they’ve told us they want promotion and they don’t want to pay for it. We already pay our artists the best rates on the web but we agree that this isn’t enough. We’ll be rolling out our free viral marketing system in the next few months and the first stage of that is our widget integration.
Our widgets are automatically created for all our artists and they can even promote individual tracks or whole albums. The widgets are iframe based and can be used with Facebook, WordPress, Joomla and all html sites. All the widgets are free for everyone. If you have 100 tracks you’ll get 100 free widgets.
We have 2 colour themes ready now and we’ll be introducing more sizes and themes as our development work continues.
An example of the widgets in action is shown above. You can also view one as part of a web-page here
We’ve grown rapidly since launching in May and now host over 1500 tracks.
Our feedback shows that this is what bands and fans have been waiting for and the more features we add, the more sign-ups we are getting. People see us as fellow fans and appreciated we are trying to level the playing field for everyone.
There’s a lot of pent up anger surrounding the streaming services out there and we’ve provided a solution to an industry struggling to come to terms with its own evolution.
We also have our first social login facility for fans. They can collect badges and kudos just by listening to tracks and sharing links socially. Fans can log into the system via Facebook on the homepage.
Another feature coming in ahead of schedule is our label integration. Independent labels can now take advantage of Aurovine’s groundbreaking innovations and manage all their artists from one login. More details here.
Aurovine’s Start A Label Initiative
Another remarkable feature will come as a big boost to students, graduates and music fans looking to survive during our crippling recession. Aurovine have introduced an initiative for individuals or small companies to launch their own record label. All the setup costs are free and they can start earning straight away. More information on the system can be found here.
Aurovine is now supplying widgets to all registered artists. A great way to promote new tracks and albums with the ability to paste the widgets into any web page.
There are two initial themes (light and dark). Many artists have told us they wanted this feature and we’ve delivered it ahead of schedule in keeping with our accelerated feature launches. Many platforms that have been around for over 5 years still don’t offer this facility.
Dark theme example:
Light Theme Example:
Along with the recent integration for labels this new feature gives aurovine many advantages over other music platforms. The 86% revenue share is proving a great hit with independent artists signing up in droves for this new UK based music startuo.
Nice graphics on the state of play from theoatmeal.com
After reading Stephen Carmichael’s article at Music Think Tank you may be excused for thinking that quality in music doesn’t really matter anymore – but he completely misses the point and in the process attaches populist logic to issues that really don’t have much to do with music or the music industry.
Carmichael asserts that music is now about entertainment and not about quality. Strange in a week when one of the most overhyped ‘talent’ shows on TV has a winner who struggles to sell enough tracks to get into the top 50!!
The effect of the internet is very powerful but I’d argue that (as far as the music industry is concerned) – its main purpose is as a marketing and delivery platform.
The main difference of course is the way the internet has (in combination with advancing technology) destroyed the archaic structure of a bloated music industry by transferring control of once exploitative and clandestine systems to the people who really matter (i.e. the artists and fans).
So whether it is recording, collaborating, brand building, press releases, blogging, database creation, seo, adwords (both search and display advertising), email marketing or intelligent fan engagement, Google and the digital ether is merely a tool to be exploited.
The question of music existing as short term entertainment is one for society not the internet. TV talent shows and youtube viral hits tend to be bland or amusing at the point of delivery but have an ‘instant gratification’ factor more in tune with our superficial culture than as a topic for serious music industry debate.
The internet works for companies, artists and fans. The secret is using it in a way that is both innovative and interesting. I’m betting internet savvy artists old (The Arctic Monkeys) and new (Amanda Palmer) wouldn’t take too kindly to the suggestion that music isn’t about quality anymore.