Aurovine Announce Widgets, Players, Label Integration And Social Features

As part of our ongoing development programme we have announced new features this week.

Aurovine Widgets

We’re delighted to release our music player widgets ahead of schedule. Many of our competitors who have been around a lot longer than us still don’t offer this feature. Our artists have reached out to us and they’ve told us they want promotion and they don’t want to pay for it. We already pay our artists the best rates on the web but we agree that this isn’t enough. We’ll be rolling out our free viral marketing system in the next few months and the first stage of that is our widget integration.

Our widgets are automatically created for all our artists and they can even promote individual tracks or whole albums. The widgets are iframe based and can be used with Facebook, WordPress, Joomla and all html sites. All the widgets are free for everyone. If you have 100 tracks you’ll get 100 free widgets.

We have 2 colour themes ready now and we’ll be introducing more sizes and themes as our development work continues.

An example of the widgets in action is shown above. You can also view one as part of a web-page here

We’ve grown rapidly since launching in May and now host over 1500 tracks.

Our feedback shows that this is what bands and fans have been waiting for and the more features we add, the more sign-ups we are getting. People see us as fellow fans and appreciated we are trying to level the playing field for everyone.

There’s a lot of pent up anger surrounding the streaming services out there and we’ve provided a solution to an industry struggling to come to terms with its own evolution.

Aurovine Social

Aurovine Social Login

We also have our first social login facility for fans. They can collect badges and kudos just by listening to tracks and sharing links socially. Fans can log into the system via Facebook on the homepage.

Another feature coming in ahead of schedule is our label integration. Independent labels can now take advantage of Aurovine’s groundbreaking innovations and manage all their artists from one login. More details here.

Aurovine’s Start A Label Initiative

Another remarkable feature will come as a big boost to students, graduates and music fans looking to survive during our crippling recession. Aurovine have introduced an initiative for individuals or small companies to launch their own record label. All the setup costs are free and they can start earning straight away. More information on the system can be found here.

The Truth About Music Streaming

spotify problem

OK let’s cut to the chase. I could demonstrate the merits of streaming as a promotional tool, a ‘try before you buy’ if you will. That’s the ‘cup half full’ take on the situation and a validation of the streaming model.

Here’s the problem though. How many people who used to use torrent sites now just stream either free or via a subscription streaming service. Probably quite a few who don’t bother to buy or download. Why should they? They are paying a subscription or streaming from an ethical source and they believe (however naively) that they are supporting the artists.

This myth about streaming music services (the subscription model) supporting artists is at best a crooked interpretation and at worst a malignant cancer coursing through the backbone of music culture and creativity.

Spotify have even refused to disclose their finances with regard to royalty payments. (Assume you will have to count through infinite decimal points before you find a positive integer), and yet at the same time they are paying huge amounts in licensing fees to the record companies (who co-incidentally are substantial shareholders in Spotify).

In reality the old music industry model of artists being contractually fleeced has been ushered in through the back door via the streaming model.

Sorry to mention Spotify again but the founder Daniel Ek was recently named no.10 in the UK’s rich list with a £190 million fortune. For a company only launched in 2008 that’s an incredible sum. I wonder where all the royalty money went?. http://www.hollywoodreporter.com/news/spotify-daniel-ek-net-worth-317745

Spotify and their refusal to become transparent (we can all make an educated guess on why that won’t be soon) is tantamount to an admission of guilt. On May 22nd 2012, Radio reporter Sophie McNeill published an interview with Spotify Managing director Kate Vale. The interview was astounding in that the secrecy and lack of transparency displayed by Vale was almost comical:

McNeill: Is Spotify going to make public its finances when it comes to contracts with the labels and how much they receive per play of the songs that they own?

Vale: I don’t think so at this stage.

McNeill: Why?


Vale: I’m not sure.

McNeill: Well, can you understand then why music lovers, bands, people involved in the industry are worried about something like this that could so dramatically change the way we consume music?  And then when I ask you about disclosing it, and you say, ‘no, I don’t have a reason,’ I mean-

Vale: Well, I just don’t know to be honest.

Full article here

So, no i’m not convinced about streaming or the cloud streaming services that our kids will grow up with. The technology is fine but the archaic and manipulative way it is being used is frankly an outrage.

Please share and tweet this article if you care about ethics and the future of music.

Is Piracy The Only Thing Artists Should Be Worried About?

Interesting infographic. Seems artists are getting the thin end of the wedge for both recorded work and live shows. Aurovine is changing this by giving all the control back to artists.
www.aurovine.com
How piracy and the industry rip off artists.

Will digital save music?

digital music ipod

There’s an uneasy tension in the digital music marketplace. Rumblings of unrest with streaming services such as Spotify, new platforms emerging empowering the people that matter i.e the artists and fans, CD sales plummeting and piracy (both in execution and attempted control) still a major issue.

Perhaps a tentative pointer to the future of the industry was the RIAA announcement that sales were on the up for the first time in over a decade. As ever the devil is in the detail.

Digital sales were up by 25% at 1.1 billion dollars while (more worryingly) subscription services were up 13% to $241 million.
The perplexing battle for control between the heavyweight music industry platforms (such as Spotify) and the more ethical services offering fairer accounting models is at the crux of the issue.

Ultimately, both models may survive but it is highly likely that useability, early technology adoption and development may prove more important than artist rosters. Getting a ‘deal’ is increasingly being seen as ridiculous and crass.

While stopping short of becoming an out and out revolution the situation does bear some resemblance to year zero when punk battled with the bloated industry and came out the other side semi-victorious having altered the landscape irrevocably.

2012 will be an interesting year, a veritable gold rush for developers, muso’s, hacks, pimps and thieves. The fittest and most intelligent will survive unless battered into submission by the old guard. Blood may well be spilled.

Source of data: Business Review USA

Digital Download Debate?