As part of our ongoing development programme we have announced new features this week.
We’re delighted to release our music player widgets ahead of schedule. Many of our competitors who have been around a lot longer than us still don’t offer this feature. Our artists have reached out to us and they’ve told us they want promotion and they don’t want to pay for it. We already pay our artists the best rates on the web but we agree that this isn’t enough. We’ll be rolling out our free viral marketing system in the next few months and the first stage of that is our widget integration.
Our widgets are automatically created for all our artists and they can even promote individual tracks or whole albums. The widgets are iframe based and can be used with Facebook, WordPress, Joomla and all html sites. All the widgets are free for everyone. If you have 100 tracks you’ll get 100 free widgets.
We have 2 colour themes ready now and we’ll be introducing more sizes and themes as our development work continues.
An example of the widgets in action is shown above. You can also view one as part of a web-page here
We’ve grown rapidly since launching in May and now host over 1500 tracks.
Our feedback shows that this is what bands and fans have been waiting for and the more features we add, the more sign-ups we are getting. People see us as fellow fans and appreciated we are trying to level the playing field for everyone.
There’s a lot of pent up anger surrounding the streaming services out there and we’ve provided a solution to an industry struggling to come to terms with its own evolution.
We also have our first social login facility for fans. They can collect badges and kudos just by listening to tracks and sharing links socially. Fans can log into the system via Facebook on the homepage.
Another feature coming in ahead of schedule is our label integration. Independent labels can now take advantage of Aurovine’s groundbreaking innovations and manage all their artists from one login. More details here.
Aurovine’s Start A Label Initiative
Another remarkable feature will come as a big boost to students, graduates and music fans looking to survive during our crippling recession. Aurovine have introduced an initiative for individuals or small companies to launch their own record label. All the setup costs are free and they can start earning straight away. More information on the system can be found here.
Nice graphics on the state of play from theoatmeal.com
The Aurovine $1000 Accelerator Award has been specially devised to help independent artists who perform well in the aurovine charts and includes a CD package, stage banner, paid promotional package, press release and band badges.
What is the prize?
The winner will receive:
- A full cd package of 250 professionally duplicated CD’d in full colour printed card wallets (value $637 or £410) in association with Gillies Audio
- A full colour stage banner size 3ft x 6ft with your band/artist custom design (value $109 or £70) in association with Gillies Audio
- A full bespoke press release to promote your release or to promote you as an artist (value $78 or £50)
- A professional PR Gold promotional package courtesy of Mi2N (value $69.95 or £45)
- A package of 50 x 1″ metal pin badges with your artist/bands custom design (value $31 or £20)
- 2 days social networking promotion (value $75 or £50)
How do artists/bands enter?
Any artist registered with Aurovine before August 12th, 2012 will automatically be entered into the accelerator programme competition. Artists can register here
How do artists/bands earn points?
Points will be counted from midnight on August 12th until midnight on September 30th, 2012
For every 5 full streams artists recieve 1 point
For every free download artists recieve 2 points
For every paid download artists recieve 12 points
The winner of the package will be the artist at the top of the Aurovine charts on September 30th, 2012
Points will be accrued from August 12th at midnight but the first accelerator charts will be published here on August 17th at 9pm
Aurovine’s first dynamic chart is now live. The charts are compiled on track popularity across the site.
The chart is constantly updating but ‘snapshots’ will be taken on a weekly basis for syndication to music blogs and websites.
Currently at no.1 is the exclusive remix of Colour, Movement, Sex & Violence by legendary Factory band Section 25.
After reading Stephen Carmichael’s article at Music Think Tank you may be excused for thinking that quality in music doesn’t really matter anymore – but he completely misses the point and in the process attaches populist logic to issues that really don’t have much to do with music or the music industry.
Carmichael asserts that music is now about entertainment and not about quality. Strange in a week when one of the most overhyped ‘talent’ shows on TV has a winner who struggles to sell enough tracks to get into the top 50!!
The effect of the internet is very powerful but I’d argue that (as far as the music industry is concerned) – its main purpose is as a marketing and delivery platform.
The main difference of course is the way the internet has (in combination with advancing technology) destroyed the archaic structure of a bloated music industry by transferring control of once exploitative and clandestine systems to the people who really matter (i.e. the artists and fans).
So whether it is recording, collaborating, brand building, press releases, blogging, database creation, seo, adwords (both search and display advertising), email marketing or intelligent fan engagement, Google and the digital ether is merely a tool to be exploited.
The question of music existing as short term entertainment is one for society not the internet. TV talent shows and youtube viral hits tend to be bland or amusing at the point of delivery but have an ‘instant gratification’ factor more in tune with our superficial culture than as a topic for serious music industry debate.
The internet works for companies, artists and fans. The secret is using it in a way that is both innovative and interesting. I’m betting internet savvy artists old (The Arctic Monkeys) and new (Amanda Palmer) wouldn’t take too kindly to the suggestion that music isn’t about quality anymore.