Factory Star were formed by Martin Bramah, founder member of both The Fall and Blue Orchids
The Aurovine $1000 Accelerator Award has been specially devised to help independent artists who perform well in the aurovine charts and includes a CD package, stage banner, paid promotional package, press release and band badges.
What is the prize?
The winner will receive:
- A full cd package of 250 professionally duplicated CD’d in full colour printed card wallets (value $637 or £410) in association with Gillies Audio
- A full colour stage banner size 3ft x 6ft with your band/artist custom design (value $109 or £70) in association with Gillies Audio
- A full bespoke press release to promote your release or to promote you as an artist (value $78 or £50)
- A professional PR Gold promotional package courtesy of Mi2N (value $69.95 or £45)
- A package of 50 x 1″ metal pin badges with your artist/bands custom design (value $31 or £20)
- 2 days social networking promotion (value $75 or £50)
How do artists/bands enter?
Any artist registered with Aurovine before August 12th, 2012 will automatically be entered into the accelerator programme competition. Artists can register here
How do artists/bands earn points?
Points will be counted from midnight on August 12th until midnight on September 30th, 2012
For every 5 full streams artists recieve 1 point
For every free download artists recieve 2 points
For every paid download artists recieve 12 points
The winner of the package will be the artist at the top of the Aurovine charts on September 30th, 2012
Points will be accrued from August 12th at midnight but the first accelerator charts will be published here on August 17th at 9pm
Aurovine’s first dynamic chart is now live. The charts are compiled on track popularity across the site.
The chart is constantly updating but ‘snapshots’ will be taken on a weekly basis for syndication to music blogs and websites.
Currently at no.1 is the exclusive remix of Colour, Movement, Sex & Violence by legendary Factory band Section 25.
There are myriad ways to sell your music online these days but often the sheer quantity of services leads to a dilution of returns on your music.
In my experience (with the label Sonic Vista), absolutely the wrong way to do it is to spread yourself far and wide, registering for every service, putting 17 widgets on your network of sites and hoping you’ll see the money roll in.
This approach not only dilutes your music but also takes time and makes real interaction with your fans very difficult. Many artists have taken this approach and we’ve seen bands maybe getting a couple of small payouts every few months, even if they reach the often substantial threshold.
So who should you trust with your music?. The following infographic shows some of the features offered by a variety of platforms.
Spotify, Deezer and We7 are the ones to really think long and hard about. They have ‘ad revenue stream’ models and subscription options but artists only see a tiny, tiny fraction of any monies generated. You’ve all seen the Lady Gaga story right? If not here’s a link.
Of course you’ll probably want to get your music onto iTunes. Apple still takes a substantial commission but their payouts are more generous than the streaming services already mentioned. It is also unlikely you’ll be able to directly sell your music on the iTunes platform. For this you’ll need to go through a 3rd party aggregator such as Believe, CD Baby or ReverbNation. Believe will put your music onto itunes and other services for free but again take a hefty commission of around 30% on top of Commission charged at the point of delivery. You’ll be lucky to see more than 15-40% of the selling price. Believe also operate an exclusive system meaning you can’t use anyone but them to distribute your music. They have also been quite aggressive recently, enforcing take down orders on youtube videos, even if they have been uploaded by the artists. CD Baby and ReverbNation both charge you upfront to get your music onto itunes but could work out cheaper in the long run if you sell enough downloads. The disadvantage of selling in this way is that you can’t fix the prices or have any meaningful interaction with your fans.
Finally there are services like Aurovine, who let you set the price of your music. Fans can even pay more if they want to. They allow you to sell physical releases, gather fan info for your mailing list and also pay you around 86% commission on your sales. Aurovine is a new independent service but deserves to be supported for the extra features and fair share policy. It launches on May 11th, 2012. Register for more information here.
Well I didn’t really expect confirmation from SXSW but it now looks as though Spotify have been found out. A ‘Pennies from the Celestial Jukebox’ panel at SXSW found that they don’t really consider artists in their business model.
Attorney Edward Pierson outlined the desperate reality of the new streaming economic model. “We’re not talking about pennies, but pieces of those pennies,” he said .
Artist manager Nick Stern somewhat sidestepped the problem saying “Its not a problem with the economics of Spotify, it’s a problem with the economics of the music business.”
So the fact that the major labels are in bed with Spotify does tend to produce strong rodent odours.
Stern’s defeatist view that it would be stupid to fight the Spotify model is naive in the extreme.
This excellent article on the tragic situation by Greg Kot can be found here.